CLM Closed Loop Marketing app on Cardalis on iPad only
Cardalis is a closed loop marketing tool for Sales & Marketing built by Ceva. It helps detailing the Cardalis product and capture the feedback from Veterinarians into the CRM.
Consequently, it helps the Territory Managers to detail the product benefits and helps the Marketing Manager to understand the impact of the marketing presentation of benefits by accessing real-time data about Veterinarian feedback on them.
Cardalis iPad app is rolled out to some countries having launched the product (France, United Kingdom, Spain), having equiped their territory managers with iPads and having a Quickbase CRM.
- Present Cardalis to the Veterinaries using an iPad
- Depending on the answers to questions, Cardalis iPad app guides the Veterinarian through a different flow of screens
- All answers and time spent per screen are pushed back into Quickbase CRM in the client data.